Content Marketing

Everything revolves around the quality of your content. If you want your target market to find you, know you, like you, and then trust you, it all starts with building quality content.

Today’s consumer does their homework, doing research online and making informed buying decisions. If your content is not helping them to make smart decisions, then they are leaving.

What Is Content Marketing?

Content marketing is a strategy centered on developing a wide range of industry-relevant resources to serve as gateways for potential customers. By answering their questions, you grow your brand while creating opportunities to start conversations with highly qualified leads.

Content Marketing has come a long way in the last couple of years and continues to grow in popularity. To effectively reach your target audience, content marketing is one of the best strategies available to companies that want to grow their authority. Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, it’s time to dust off your plans and make them more effective in 2017 as the competition is heating up.

The Content Marketing Institute is reporting that up to 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016. The massive growth in the use of content marketing as a primary driver of traffic and authority can be attributed to the successes of companies that are offering high-quality content to their audiences.

As the consumer becomes more educated, it is no longer effective to just roll out a blog post once a month and hope this will keep your target audience engaged.

Smart marketers and business owners know that the first step in gaining authority is to have a planned content marketing strategy in place.

Why Content Marketing Works?

The idea is to establish you as an authority so we can build your influence and reach. The more resources you make available, the more entry points you create for your audience. By compiling a powerful content library, you can be sure you have the right resources for every stage of your buyer’s journey, helping you to net the right leads wherever they are in their decision-making process.

Quality content that addresses the problems and questions your target audience has, showcases your company as a leader.

Many business owners do not see the content they create as an asset. To be truly successful content marketing, you want to change that viewpoint and understand the benefits that quality content marketing can bring to your business. When you treat your content as a business asset, you take an entirely different approach to not only how you created, but also how you distributed to your target market.

Invetopedia defines an asset as “resource with economic value that comes with the expectation that it will provide future benefit.”

Traditionally, marketing spend is been viewed as an expense. Take advertising; advertisers create the ad and distributed it over a fixed time, and then it’s over. Hopefully, that expense has transferred into some brand value or direct sales exchange, but the event itself is over. Content marketing is different; it needs to be viewed and treated differently.

How We Do Content Marketing

When we work with you, our primary aim is to help you be found by your target market, get them to know how you can help them resolve the pain points they have, then as an introductory salesperson to showcase how your offerings can best solve their problems.

To showcase your skills, products, or services, we first must get to know exactly what your offerings are, who your target audience, and how best you can best deliver a solution to them.

We then work closely with you to develop high-quality, high-value, accurate content, keeping your website and social media channels fully stocked with timely, relevant material.

Over time, as you continue to produce and market quality content, the search engines become aware of what you have to offer and who your target market is. This helps you be found in the search engines when people are looking for the types of products or services you have on offer. As you continue to produce more content, this helps to build your business by providing answers and solutions to the people that are looking for what it is you have to offer. This leads to more authority in the marketplace and establishing you as a leader.

Our Content Marketing Services include (but not limited to):

  • Blogs
  • Website content
  • Social Media Posts
  • Whitepapers
  • eBooks
  • Webinars
  • Emails
  • Videos
  • And more…