Snapchat is just for teens, right?
While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat.
The trick, of course, is knowing if Snapchat is right for your business – and if it is, how you should be using it in your marketing.
Create a Snapchat Business Account
- You’ll be prompted to enter your:
- First name and last name
- User name (this should be your business name or brand name)
- A password
- Your phone number
- Your birth date
Once your account is set up, you can attract followers, post content, and create marketing campaigns to help you achieve your goals.
Grow Your Audience
Attracting new followers on Snapchat isn’t difficult but you’ll need to do a bit of work. The first and easiest things you can do are:
- Add a Snapchat follow icon to your website
- Include your Snapchat ID and a follow link in your marketing emails and texts
- Post about your new Snapchat account on your other social media accounts
After you do that, you can also use some in-app tools to attract new followers. Snapchat allows users to send Snapcodes to users. You can also send ‘Add Me URLs’ to the people in your target audience.
We’ll talk about paid advertising a little later in this article.
Create Snapchat Stories
Snapshot Stories are Snaps that are meant to be viewed sequentially. Unlike stand-alone Snaps, which disappear almost immediately, Snapshot Stories live on the site for 24 hours before vanishing. They’re an ideal way to connect with your audience.
You should make sure to give your Snapchat Story a compelling narrative arc. Some of the Snapchat Stories I’ve seen businesses use include:
- Behind the scenes footage or tours
- Expert tips
- Fun facts
- Product demos
- Live events
- Special offers and coupons
When you create your Snapchat Story, remember that it should be fun. Make ample use of Snapchat’s stickers, text, and doodles. You should create your Snapchat Story with a specific marketing goal in mind and then have someone review it before you post it. Your goal is to create something entertaining and effective.
All the content you share on Snapchat should meet the site’s technical specifications. They are:
- File size should be a maximum of 5MB for images and 32MB for videos
- Image files should be in .jpg or .png format
- Video files should be in .mp4 or .mov format and H.254 encoded
- Full screen canvases should have 1080 x 1920 pixels and a 9:16 aspect ratio
Adhering to these specs will ensure that your content is high quality – something that Snapchat’s sophisticated users will appreciate.
You can find a massive list of Snapchat hacks here.
Track and Refine Your Results
Like other social media platforms, Snapchat has some useful analytics that you can draw on when you pay for advertising. You can use them to track:
- Clicks to your website
- Clicks to your app
- Website conversions
- Catalog sales
- Video views
- Lead generation
You can find complete details about Snapchat ads and policies by clicking here.
Once you’ve started using Snapchat for Business, you should keep an eye on the above results. You can use them to refine your Snapshot marketing strategy. You may notice that your video Snaps are getting far more engagement than your other content and adjust your marketing budget accordingly.