Search Engine Optimization – SEO

Search Engine Optimization can affect the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

The goal of Search Engine Optimization is to increase the placement or rank of the location a website appears in search engines results page (SERPs) such as Google, Bing and Yahoo. Placing keywords that represent your products and services in strategic areas of your website, helps the search engine robots to find and then rank a website appropriately within the search engines.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

TAKE YOUR BUSINESS TO THE NEXT LEVEL

We can work with you to help increase the search engine rank and site traffic of your website. The expertise offered by our technical and copywriting staff enables us to successfully meet the needs of companies with complex websites in competitive industries.

A proven process to help your website move up in the search engines

SEO Audit of your website

A full SEO Audit of your website allows us to understand the general health of your website. Then we can build a step-by-step action plan to have the website communicate keywords more effectively to search engines. Our SEO Audit process will uncover many of the standard issues websites face when attempting to rise in the rankings. Our goal is to get YOU more visitors, leads and sales.

On-Page & Off-Page Optimization

On page and off page optimization is about building a consistent theme with your targeted keywords. The search engines send out an army of little software robots that are trying to find clues as to what your website is really about. Therefore, you want to follow a proven process to make it at easy as possible for these little robots. We want to help them understand what keywords should bring up your website when your potential customers search for you.

HOW WE DO IT

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Optify caters to clients who require an intensive, full-service approach to search engine marketing.

KEYWORD RESEARCH

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains

ONSITE OPTIMIZATION

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position

LINK BUILDING

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

REPORTING AND ANALYSIS

Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet

WHY SEO IS BENEFICIAL TO YOUR BUSINESS?

Ranking Importance

Research shows that approximately 85% of all Web sites are found via search engines

Effective strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential customers

Bring Visitors

Solid SEO and search friendly Web design will help bring visitors to your Website

Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

Consumer Perception

Consumer perception is that the higher a Web sites is ranked in a search engine

We help you reach your online marketing goals faster than you could do it alone.

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