I admit it, I started my career as a “Geek”, then when the Internet came along, I quickly moved on to being a “Web Weenie”… I was around in the early days long before Google came along. In fact, the first time I saw the Internet way back then, you couldn’t even put an image on a page.
At the time, we were running a BBS (Bulletin Board System) that allowed people to use a dial-up modem to connect to our system. We could have a total of 5 people connected at one time and back then it was a state-or-the-art-system… No kidding. How things have changed!
I was not a real fan of the Internet back in those early days. It was so slow and not a lot of information was available. It was hard to find anything. Now, it’s just the opposite. You can search for almost any topic you can think up and within a couple seconds be sifting through a large selection of websites that have the topic covered.
For information gatherers, it is GREAT… But for Small Business Owners, it is both good and bad.
When Google first started indexing websites, it was fairly easy to get your website ranked and have people stop by for a visit. Now, so many websites are online, if you are not spending regular time doing marketing type activities, your website can quickly be lost. That’s bad, bad, bad as most people today look for a business, service or product online before they make a buying decision.
What it boils down to is now that the search engines are a lot smarter, you need to work a lot harder to be found and stand out from the crowd.
Talk to anyone worth their salt in Digital Marketing and very quickly they will give you a laundry list of what is happening. If you are not familiar with the jargon (technobabble) of it, it is so easy to become lost.
- SEO – Search Engine Optimization
- PPC – Pay Per Click
- CRO – Conversion Rate Optimization
- Content Marketing
- Direct Response Copywriting
- SMM – Social Media Marketing
- Video Marketing
- Meta Data
Most of the business owners we talk with have enough on their plates just keeping the doors open and their customers happy. Asking them to take the deep dive into all things digital is just way too much… And the fact is, it’s so complex these days to really do digital marketing well that if you are not in the trenches every day, it’s easy to do things that can do more harm than good.
At Optify, we like to think we are good. Our years of experience combined with practical business sense helps us show you how you can increase your business without putting yourself at risk.
If your curious about what we can do for you, how it may be possible to double your client base in as short as 90 days, you should head on over to our Contact Page and send us a brief message. Once we get to know you, we can then decide if working together is a good fit.